Upwork | How To Create Upwork Specialized Profile| Apply On Specialized ...

Upwork | How To Create Upwork Specialized Profile| Apply On Specialized Profile





Specialized profiles allow you to tailor your profile to your audience and to create variations of your profile that showcase your experience





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If you don’t have a specialized profile yet, it’s coming your way soon! Specialized profiles are rolling out, making it easier for freelancers like you to get the right information in front of the right clients: You can tailor your title, summary, Upwork contracts, and portfolio items to highlight a specific set of skills and market your services. And it’s easier for clients to find you by searching for the skills you know and the things you make.

After testing specialized profiles in two categories, we’re ready to roll them out to all freelancers and agencies on Upwork. Here’s an overview from Zak Hubbard, a VP of product management here at Upwork:

Specialized profiles make it easier to stand out as the best match

All freelancers on Upwork have the same kind of profile regardless of the type of work they do. While this allows you to showcase your general knowledge, it’s more difficult to highlight specialized skills that may set you apart from your competition.

We know that just because multiple freelancers may do the same type of work, it doesn’t mean you’re all the same:



A freelancer who specializes in designing covers for children’s books, for example, may not want to compete for projects designing business presentations.

A graphic designer may want to call out their expertise with Adobe Illustrator, so clients looking for freelancers with that talent can find them more easily.

General profiles can make things more difficult for clients, too. Your profile’s broad focus can make it more of a challenge for you to convince a client that you’re the best match for their project.



So we created specialized profiles—a different version of your profile that lets you focus on an individual specialty, complete with detailed sections highlighting your category-specific expertise. But first, we wanted to test the impact these profiles might have.



Specialized profiles: Tried and tested

We originally unveiled specialized profiles as a beta feature for freelancers who had completed mobile development jobs on Upwork. The profiles provided these developers with the opportunity to display titles, descriptions, rates, skills, and experience relevant to the different types of mobile development work that they did, so they could better market their services.

The skills section of a specialized profile is designed to give prospective clients a more helpful view of your abilities and expertise. For mobile developers, this includes everything from the genres of applications they’ve developed, to the audiences they developed for, to the game engines they’ve used.

We expanded specialized profiles to Design & Creative freelancers last year, continuing to refine the concept and measure the impact. We’re now in the process of extending this option to freelancers in all remaining categories.

In the future, we plan to offer more customized experiences based on your specialized profile. For example, clients searching for freelancers in the Design & Creative category will soon see search results that include a preview of each freelancer’s portfolio, making it easier to showcase your favorite work samples to prospective clients.

Design & Creative category — search results with portfolio previews included

Keep an eye on the blog for updates and future feature announcements. In the interim, we’d love to know what you think! Join the conversation in the Upwork Community.



Cary Luu

Senior Product Manager, Upwork

As a senior product manager at Upwork, Cary Luu is focused on improving the way freelancers, agencies, and clients are able to find the best match for getting work done together. Cary studied Psychology and Global Poverty at UC Berkeley and is most excited to work at Upwork because of the chance to provide better economic opportunities to everyone. In her downtime, she enjoys spending… read more









HOw Simple question about Upwork Specialized profile?



Have you rolled this out to other fields yet?

is there any update on this program?  Is the roll-out being expanded any time soon??

Can I join the beta test group?  I would love to be able to separate Self-Publishing offers from Paralegal offers.

How can one create Specialized profile? Is there any eligibility criteria?

When do you plan (if you still do) to launch this feature in 2019?















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